Śrīmad-Bhāgavatam 10.60.15
Blended reading (Sanskrit + English inline)
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ātma-samam
—
equal to oneself
Compound: ātma (self) + sama (equal). The smṛti-rule of varṇa-saṁskāra matching. He cites it solemnly as if it bound Him — yet Bhagavān, source of all dharma, is not under dharma. The verse stages the irony of svayaṁ-bhagavān citing case-law against Himself.
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vivāhaḥ
—
marriage
From vi + √vah. The institution of pairing — and the chapter's manifest subject. Gauḍīyas read Kṛṣṇa's marriages not as social transactions but as His acceptance of His own eternal consorts in the līlā-frame of marriage.
Persons of superior and inferior qualities may live together in a relationship of master and servant or teacher and student, but marriage and friendship are proper only between those of equal status. The word bhava, in the context of marriage, indicates that a couple should have a similar capacity to produce good offspring. Lord Kṛṣṇa here presents Himself as materially unqualified. In fact, the Lord does not have any material qualities: He lives in pure spiritual existence. Thus all the Lord’s opulences are eternal and not of the flimsy mundane sort.
In this verse, using niti sastra, Krsna implies that it is not proper that she be his wife. Your father and grandfather are very wealthy, whereas my father Vasudeva has no wealth. I have only wealth that I have earned on my own. You come from a great dynasty, and I, being a Yadava, am without great heritage. You have jurisdiction over many towns such as Kundina in Vidarbha state, whereas I have only Dvaraka in Anarta state. You are fair complexioned, and I am black. Your prosperity (bhava can mean welfare, the lord or material life) is assured, whereas mine is uncertain, because I have many enemies. Those who are equal in wealth, birth, beauty along with power, and prosperity should marry and not those who are unequal in these matters."
The following is proper for everyone. It is proper (not stated but understood) for a couple of equal birth, influence, and beauty to marry. Bhavaḥ means what will happen in the future, which can be known through astrology. Or it can mean offspring in the future. By being born (janma) at the same time their age is similar. Similarity is proper for marriage, for then there can be friendship for example. Or similarity is proper for marriage and even (ca) for persons wishing to be friends. To strengthen the statement, the opposite is stated. In no place or at no time is matching superior with inferior proper.
I am not suitable for marriage because of great difference which is contrary to custom, and because of embarrassment. The couple should have the same form and same age (bhavaḥ). This is also true of friends (maitrī). Or not only should they marry but they also (ca) will be friends. Otherwise they cannot be friends because they are contrary to each other. This is confirmed by stating the opposite. One party has wealth. The other party is poor. They should never at any time or place get married.
A village matchmaker recites the proper rules of pairing — wealth with wealth, family with family, beauty with beauty. The pandit nods; the rules are correct. And yet the Lord Himself, breaking them all, accepts the milkmaid's curds and the gopī's love. Sastra-vāda is here ironic, not normative.
My note
Source: vedabase.io