Śrīmad-Bhāgavatam 10.43.33
Blended reading (Sanskrit + English inline)
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priyam
—
the pleasure
'Pleasing' the king. Kṛṣṇa will play this very word back in 43.37 — yes, We will perform the king's priyam — but Bhagavān's priyam-doing is Yamaraja's work in disguise. Bhāgavata reversal: the asura's keyword becomes the Lord's blade.
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manasā-karmaṇā-vācā
—
with mind, deed, and word
The classical tri-karaṇa formula. Gauḍīya note: surrender to Bhagavān is also tri-karaṇa-śuddha (BG 18.66). The asura applies the formula to a tyrant; bhakti applies it to Bhagavān. Three contiguous-token joins of single-token synonyms 'manasā', 'karmaṇā', and 'vācā'.
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śreyaḥ
—
good fortune
The Upaniṣadic key-word — śreyas vs. preyas (Kaṭha 1.2). Cāṇūra promises śreyas through pleasing Kaṁsa, inverting the entire dharma-tradition (śreyas comes from pleasing Bhagavān, not a king). The Bhāgavatam quietly notes the inversion.
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viparītam
—
opposite
The threat — failure to please brings the opposite. Bhāgavata reading: viparīta-jñāna is itself the asura's condition (BG 18.32 places it in tamo-guṇa). Cāṇūra is offering viparīta-dharma as if it were dharma.
You should not refuse this. The scriptures speak of the proper conduct. Prakurvantyaḥ is poetic license. The citizens attain material benefit or artha (śreyaḥ) in pleasing the king.
To do the opposite is not proper. Pleasing the king by mind, acts and words brings the best results (śreyaḥ). The citizens must please the king. Vai means well known. Or because (vai) pleasing the king brings the best results, you have been called. Not pleasing the king (anyathā) brings opposite results.
Cāṇūra preaches loyalty: please the king with thoughts, deeds, words, and prosper; fail to please him and suffer. The whole gospel of asura-tantra in one sentence — fear and reward bind the soul to the wrong sovereign. The Gauḍīya reply: there is one king worth pleasing, and He is not on Kaṁsa's throne.
My note
Source: vedabase.io