Śrīmad-Bhāgavatam 10.36.6
Blended reading (Sanskrit + English inline)
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bhagavān
—
the Supreme Personality of Godhead
Bhagavān = the possessor of bhaga (the six opulences). Gauḍīya theology: Kṛṣṇa is the original Bhagavān (svayam bhagavān, SB 1.3.28), and in Vraja the opulence-words point not to majesty but to the boy who is precisely worshipable because He hides them.
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mā bhaiṣṭa
—
do not be afraid
The classical formula of the Lord to His devotees (e.g. to Arjuna, to Dhruva, to Prahlāda). The same syllables that ended Prahlāda's torment now travel through Vraja's pasture air.
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āśvāsya
—
having reassured (them)
From ā + √śvas — to breathe again, to give comfort. Kṛṣṇa's first move is always pastoral consolation; the killing of the demon comes after the cows have been settled.
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upāhvayat
—
He called (the demon) toward Himself
Pra-upa-hvā — to summon, to invite. Bhagavān actively calls the enemy in. The līlā is not a defensive reaction; it is staged, on Kṛṣṇa's terms, on His ground.
Govinda however (api) acted differently. Another version has atha (then, after Ariṣṭa arrived) instead of api. Seeing all beings of Gokula, whom he should protect he spoke to the demon (vṛṣāsuram). He knew that the bull was a demon. He called the demon towards him (upa), going far from Vraja, so that he would not cause disturbance in Vraja. Later it will be said that Kṛṣṇa entered Vraja after killing the demon (verse 15).
Govinda however (api) acted differently. Another version has atha (then, after Ariṣṭa arrived) instead of api. Seeing all beings of Gokula, whom he should protect, he spoke to the demon (vṛṣāsuram). They were fleeing here and there in fear at great speed. Or only the herds of cows fled in fear. But the cowherds, women and cows all surrendered to Kṛṣṇa. Knowing he was a demon in the form of a bull, Kṛṣṇa called out to him at close range (upa).
The same voice that calmed the cows from across the pasture turns and calls the demon by name. 'Don't be afraid' to the residents, and a summons to the bull — both delivered without raising the voice. That is Bhagavān's economy.
My note
Source: vedabase.io