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Śrīmad-Bhāgavatam 10.13.44

ఏవం సమ్మోహయన్ విష్ణుం విమోహం విశ్వమోహనమ్ । స్వయైవ మాయయాజోఽపి స్వయమేవ విమోహిత: ॥ ౪౪ ॥
evaṁ sammohayan viṣṇuṁ
[evam sammohayan vishnum]
vimohaṁ viśva-mohanam
[vimoham vishva-mohanam]
svayaiva māyayājo ’pi
[svayaiva maayayaajo ’pi]
svayam eva vimohitaḥ
[svayam eva vimohitah]
evam — in this way sammohayan — wanting to mystify viṣṇum — the all-pervading Lord Kṛṣṇa vimoham — who can never be mystified viśva - mohanam — but who mystifies the entire universe svayā — by his (Brahmā’s) own eva — indeed māyayā — by mystic power ajaḥ — Lord Brahmā api — even svayam — himself eva — certainly vimohitaḥ — was put into bewilderment, became mystified .
Blended reading (Sanskrit + English inline)
evaṁ sammohayan viṣṇuṁ
evam
in this way
sammohayan
wanting to mystify
viṣṇum
the all-pervading Lord Kṛṣṇa
vimohaṁ viśva-mohanam
vimoham
who can never be mystified
viśva - mohanam
but who mystifies the entire universe
svayaiva māyayājo ’pi
svayā
by his (Brahmā’s) own
svayam eva vimohitaḥ
eva
indeed
māyayā
by mystic power
ajaḥ
Lord Brahmā
api
even
svayam
himself
eva
certainly
vimohitaḥ
was put into bewilderment, became mystified .
  • vimoham — who cannot be mystified
    Compound: vi (away from) + moha (delusion) — 'beyond delusion'. The Bhāgavata's epithet: He is vimoha, the one over whom moha has no leverage. Gauḍīyas read this as a doctrinal flag against any reading that puts Kṛṣṇa under māyā.
  • viśva-mohanam — who bewilders the entire universe
    Compound: viśva (universe) + mohana (the bewilderer). Kṛṣṇa is the bewilderer of all worlds (via mahā-māyā), while being Himself unbewilderable. Gauḍīyas note this asymmetry as the structural fact of bhakti.
  • māyayā — by māyā
    Instrumental of māyā. Paired in the verse with svayā (his own): svayā māyayā — by his own mystic power. Brahmā's own māyā turns on him. Gauḍīyas read this as the Bhāgavata's standing teaching: when an inferior power is deployed against the Supreme, it becomes the wielder's prison.
  • ajaḥ — Brahmā (the unborn)
    Brahmā as aja — the same word used for Kṛṣṇa at verse 28. The Bhāgavata's careful diction: two ajas in this chapter, and only one is svayaṁ-bhagavān. Brahmā is unborn-from-womb but born-from-Kṛṣṇa.
  • vimohitaḥ — was bewildered
    Past passive participle of vi-√muh. Same root family as vimoham above. The verbal echo is exact: He cannot be vimohita; the one trying to vimohita-fy Him became vimohita himself.
Thus because Lord Brahmā wanted to mystify the all-pervading Lord Kṛṣṇa, who can never be mystified, but who, on the contrary, mystifies the entire universe, he himself was put into bewilderment by his own mystic power.

Brahmā wanted to bewilder Kṛṣṇa, who bewilders the entire universe. The whole universe is under Kṛṣṇa’s mystic power ( mama māyā duratyayā ), but Brahmā wanted to mystify Him. The result was that Brahmā himself was mystified, just as one who wants to kill another may himself be killed. In other words, Brahmā was defeated by his own attempt. In a similar position are the scientists and philosophers who want to overcome the mystic power of Kṛṣṇa. They challenge Kṛṣṇa, saying, “What is God? We can do this, and we can do that.” But the more they challenge Kṛṣṇa in this way, the more they are implicated in suffering. The lesson here is that we should not try to overcome Kṛṣṇa. Rather, instead of endeavoring to surpass Him, we should surrender to Him ( sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja ). Instead of defeating Kṛṣṇa, Brahmā himself was defeated, for he could not understand what Kṛṣṇa was doing. Since Brahmā, the chief person within this universe, was so bewildered, what is to be said of so-called scientists and philosophers? Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja. We should give up all our tiny efforts to defy the arrangement of Kṛṣṇa. Instead, whatever arrangements He proposes, we should accept. This is always better, for this will make us happy. The more we try to defeat the arrangement of Kṛṣṇa, the more we become implicated in Kṛṣṇa’s māyā ( daivī hy eṣā guṇa-mayī mama māyā duratyayā ). But one who has reached the point of surrendering to the instructions of Kṛṣṇa ( mām eva ye prapadyante ) is liberated, free from kṛṣṇa-māyā ( māyām etāṁ taranti te ). The power of Kṛṣṇa is just like a government that cannot be overcome. First of all there are laws, and then there is police power, and beyond that is military power. Therefore, what is the use of trying to overcome the power of the government? Similarly, what is the use of trying to challenge Kṛṣṇa? From the next verse it is clear that Kṛṣṇa cannot be defeated by any kind of mystic power. If one gets even a little power of scientific knowledge, one tries to defy God, but actually no one is able to bewilder Kṛṣṇa. When Brahmā, the chief person within the universe, tried to bewilder Kṛṣṇa, he himself was bewildered and astonished. This is the position of the conditioned soul. Brahmā wanted to mystify Kṛṣṇa, but he himself was mystified. The word viṣṇum is significant in this verse. Viṣṇu pervades the entire material world, whereas Brahmā merely occupies one subordinate post. yasyaika-niśvasita-kālam athāvalambya jīvanti loma-vila-jā jagadaṇḍa-nāthāḥ ( Brahma-saṁhitā 5.48 ) The word nāthāḥ, which refers to Lord Brahmā, is plural because there are innumerable universes and innumerable Brahmās. Brahmā is but a tiny force. This was exhibited in Dvārakā when Kṛṣṇa called for Brahmā. One day when Brahmā came to see Kṛṣṇa at Dvārakā, the doorman, at Lord Kṛṣṇa’s request, asked, “Which Brahmā are you?” Later, when Brahmā inquired from Kṛṣṇa whether this meant that there was more than one Brahmā, Kṛṣṇa smiled and at once called for many Brahmās from many universes. The four-headed Brahmā of this universe then saw innumerable other Brahmās coming to see Kṛṣṇa and offer their respects. Some of them had ten heads, some had twenty, some had a hundred and some had a million heads. Upon seeing this wonderful exhibition, the four-headed Brahmā became nervous and began to think of himself as no more than a mosquito in the midst of many elephants. Therefore, what can Brahmā do to bewilder Kṛṣṇa?

— A.C. Bhaktivedanta Swami Prabhupāda
Viśvanātha Cakravartī Ṭhākura Gauḍīya
Translation
Thus because Lord Brahmā wanted to mystify the all-pervading Lord Kṛṣṇa, who can never be mystified, but who, on the contrary, mystifies the entire universe, he himself was put into bewilderment by his own mystic power.
Commentary

Then Brahma fell into the whirlpool of bewilderment. That is described in this verse. Though he tried to bewilder the Lord by stealing the calves and boys (sammohayan), Brahma, though unborn (ajah), was bewildered by using his energy against the Lord (svaya mayaya). (He was not bewildered "by his own energy." This is the superficial meaning of the words svaya mayaya.) Vimohitah here indicates that he was bewildered in a special way (visesena mohitah). The reason for this extreme bewilderment was his great offense in using his powers of maya against bhagavan. One should not think that Brahma was bewildered by his own maya, because maya does not have the power to bewilder its shelter. An example illustrating this is given in a later verse.

Jīva Gosvāmī Gauḍīya
Commentary

He wanted to bewilder Kṛṣṇa with his power of māyā by taking the calves and boys. This is indicated by the prefix sam in the word sammohayan (put into complete bewilderment). Brahmā could not cover Kṛṣṇa’s vision by his māyā because Kṛṣṇa was all-pervading (viṣṇum). He could thus not bewilder him (vimoham). Kṛṣṇa was the bewilderer of the whole universe (viśva-moham). Brahmā arose from the Lord (ajaḥ). Brahmā alone (eva), and not the Lord, was bewildered by his own māyā (eva), not by the Lord’s māyā.

Related values
Vairagya (Detachment / Dispassion)
Related verses
Concepts
MayaGuna

A child sets a small candle to test the noonday sun and finds his own candle goes out in the brightness — Brahmā wanted to mystify Viṣṇu and instead got mystified by the very māyā he had brought as his test instrument. The arsenal of the lower power turns inward upon its wielder.

📝 My note

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