In Bhagavad-gītā (4.11) the Lord clearly says, ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham: “As one surrenders to Me, I reward him accordingly.” As stated by Śrī Caitanya Mahāprabhu, jīvera ‘svarūpa’ haya — kṛṣṇera ‘nitya-dāsa’: every living being is an eternal servant of Kṛṣṇa. According to the service the living entity renders, he automatically receives benedictions from Kṛṣṇa, who does not make distinctions, thinking, “Here is a person in an intimate relationship with Me, and here is a person I dislike.” Kṛṣṇa advises everyone to surrender to Him ( sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja ). One’s relationship with the Supreme Lord is in proportion to that surrender and the service one renders unto the Lord. Thus throughout the entire world the higher or lower positions of the living entities are selected by the living entities themselves. If one is inclined to dictate that the Lord grant something, one receives benedictions according to his desires. If one wants to be elevated to the higher planetary systems, the heavenly planets, he can be promoted to the place he desires, and if one wants to remain a hog or a pig on earth, the Lord fulfills that desire also. Therefore, one’s position is determined by one’s desires; the Lord is not responsible for the higher or lower grades of our existence. This is further explained quite definitely in Bhagavad-gītā (9.25) by the Lord Himself:

yānti deva-vratā devān pitṝn yānti pitṛ-vratāḥ bhūtāni yānti bhūtejyā yānti mad-yājino ’pi mām

Some people want to be promoted to the heavenly planets, some want to be promoted to Pitṛloka, and some want to remain on earth, but if one is interested in returning home, back to Godhead, he can be promoted there also. According to the demands of a particular devotee, he receives a result by the grace of the Lord. The Lord does not discriminate, thinking, “Here is a person favorable to Me, and here is a person who is not favorable.” Rather, He fulfills the desires of everyone. Therefore the śāstras enjoin:

akāmaḥ sarva-kāmo vā mokṣa-kāma udāra-dhīḥ tīvreṇa bhakti-yogena yajeta puruṣaṁ param

“Whether one is without desire [the condition of the devotees], or is desirous of all fruitive results, or is after liberation, one should with all efforts try to worship the Supreme Personality of Godhead for complete perfection, culminating in Kṛṣṇa consciousness.” ( Bhāg. 2.3.10 ) According to one’s position, whether as a devotee, a karmī or a jṣānī, whatever one wants one can get if one fully engages in the service of the Lord.