FolioCorpusBhagavad-gītā

Śrīmad-Bhāgavatam 11.27.48

అర్చాదిషు యదా యత్ర శ్రద్ధా మాం తత్ర చార్చయేత్ । సర్వభూతేష్వాత్మని చ సర్వాత్మాహమవస్థిత: ॥ ౪౮ ॥
arcādiṣu yadā yatra
[archaadishu yadaa yatra]
śraddhā māṁ tatra cārcayet
[shraddhaa maam tatra chaarchayet]
sarva-bhūteṣv ātmani ca
[sarva-bhooteshv aatmani cha]
sarvātmāham avasthitaḥ
[sarvaatmaaham avasthitah]
arcā-ādiṣu — in the Deity form and other manifestations of the Supreme Lord yadā — whenever yatra — in whichever form śraddhā — faith develops mām — Me tatra — there ca — and arcayet — he should worship sarva-bhūteṣu — within all created beings ātmani — separately, in My original form ca — also sarva-ātmā — the original soul of all aham — I am avasthitaḥ — so situated.
Blended reading (Sanskrit + English inline)
arcādiṣu yadā yatra
arcā-ādiṣu
in the Deity form and other manifestations of the Supreme Lord
yadā
whenever
yatra
in whichever form
śraddhā māṁ tatra cārcayet
śraddhā
faith develops
mām
Me
tatra
there
ca
and
arcayet
he should worship
sarva-bhūteṣv ātmani ca
sarva-bhūteṣu
within all created beings
ātmani
separately, in My original form
ca
also
sarvātmāham avasthitaḥ
sarva-ātmā
the original soul of all
aham
I am
avasthitaḥ
so situated.
Whenever one develops faith in Me — in My form as the Deity or in other bona fide manifestations — one should worship Me in that form. I certainly exist both within all created beings and also separately in My original form, since I am the Supreme Soul of all.

The Supreme Personality of Godhead is worshiped according to the faith of a particular worshiper. The Deity form, arcā, is specifically mentioned here because Deity worship is essential for spiritual progress. Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura mentions that inexperienced persons may think that the Deity is meant for the sense gratification of the worshiper, since superficially the Deity is made of external substances such as marble or brass. But through the process of installing the Deity by chanting of authorized mantras, one invites the Supreme Personality of Godhead to enter the Deity form. By regulated, faithful worship one gradually understands that the Deity is completely nondifferent from the Supreme Lord Himself. At that stage, on the strength of Deity worship, one rises to the second-class platform of devotional service. At this more developed stage one desires to make friendship with other devotees of the Lord, and as one becomes solidly established in the community of Vaiṣṇavas, one completely gives up material life and gradually becomes perfect in Kṛṣṇa consciousness.

— A.C. Bhaktivedanta Swami Prabhupāda
Viśvanātha Cakravartī Ṭhākura Gauḍīya
Translation
Whenever one develops faith in me—in my form as the deity or in other forms—one should worship me in that form. I certainly exist both within all created beings and also separately in my original form, since I am the supreme soul. Though worship of the deity form has mainly been described here, faith is the cause of my appearing. Without faith, realization of my presence will not take place in that form though I am directly present. Virāṭ aviduṣām: those who are ignorant see me as matter. (SB 10.43.17) Thus this verse shows that faith is necessary. To show the principle places of his appearance he mentioned the deity and other forms in this chapter. But if one has great faith, I can be seen in all things. I was easily visible in the pillar of Hiraṇyakaśipu.
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