The commentary of Śrīla Jīva Gosvāmī on these two verses can be summarized as follows. One may serve the devotees of the Lord by assisting them or by having their personal association. Association with pure devotees is sufficient for self-realization because one can learn everything about spiritual advancement from such devotees. With perfect knowledge one can achieve all that one desires, for the process of devotional service immediately brings the blessings of the Supreme Personality of Godhead. Pure devotional service is transcendental to the modes of nature, and therefore it appears mysterious to the souls conditioned by those modes.

In the previous chapter Lord Kṛṣṇa stated, haviṣāgnau yajeta mām: “One may worship Me in fire by offering oblations of ghee.” ( Bhāg. 11.11.43) Also, in verse 38 of the previous chapter it was mentioned that one should construct parks, recreational places, orchards, vegetable gardens, and so on. These serve to attract people to the temples of Kṛṣṇa, where they may directly engage in chanting the holy name of the Lord. Such construction projects may be understood as pūrtam, or public welfare activities. Although Lord Kṛṣṇa mentions in these two verses that association with His pure devotees is far more powerful than processes such as yoga, philosophical speculation, sacrifices and public welfare activities, these secondary activities also please Lord Kṛṣṇa, but to a lesser extent. Specifically, they please the Lord when performed by devotees rather than by ordinary materialistic persons. Therefore the comparative term yathā (“according to proportion”) is used. In other words, such practices as sacrifice, austerity and philosophical study may help one become fit for rendering devotional service, and when such activities are performed by devotees aspiring for spiritual advancement, they become somewhat pleasing to the Lord.

One may study the example of vratāni, or vows. The injunction that one should fast on Ekādaśī is a permanent vow for all Vaiṣṇavas, and one should not conclude from these verses that one may neglect the Ekādaśī vow. The superiority of sat-saṅga, or association with pure devotees, in awarding the fruit of love of Godhead does not mean that one should give up other processes or that these secondary processes are not permanent factors in bhakti-yoga. There are many Vedic injunctions instructing one to execute the agnihotra sacrifice, and the modern-day followers of Caitanya Mahāprabhu also occasionally execute fire sacrifices. Such sacrifice is recommended by the Lord Himself in the previous chapter, and therefore it should not be given up by the devotees of the Lord. By performing Vedic ritualistic and purificatory processes, one is gradually elevated to the platform of devotional service, whereupon one is able to directly worship the Absolute Truth. One Vedic injunction states, “The result awarded for fasting continuously for one month on six different occasions can easily be achieved simply by accepting a handful of rice offered to Lord Viṣṇu. This facility is especially offered in the Kali-yuga.” Nevertheless, regulated fasting on Ekādaśī is not an impediment to spiritual advancement. Rather, it is a perpetual aspect of devotional service and can be considered an auxiliary principle supporting the main principle of worshiping Lord Kṛṣṇa and His devotees. Because such secondary principles help one become fit for executing the primary processes of devotional service, they are also greatly beneficial. Therefore, such secondary principles are widely mentioned throughout Vedic literature. It may be concluded that such secondary principles are essential for advancement in Kṛṣṇa consciousness, and therefore one should never give up the principle of vrata, the execution of prescribed vows.

In the previous chapter Śrīla Śrīdhara Svāmī mentioned that the words ājṣāyaivaṁ guṇān doṣān ( Bhāg. 11.11.32) indicate that a devotee should select Vedic principles that do not conflict with his service to the Lord. Many of the elaborate Vedic ceremonies and complicated procedures for fasting, demigod worship and yoga practice cause great disturbance to the supreme process of śravaṇaṁ kīrtanaṁ viṣṇoḥ, hearing and chanting about the Lord; therefore they are rejected by the Vaiṣṇavas. However, the processes helpful to devotional service should be accepted. The example can be given of Mahārāja Yudhiṣṭhira, who was instructed by the dying Bhīṣmadeva. In Śrīmad-Bhāgavatam (1.9.27) Bhīṣma instructs King Yudhiṣṭhira in dāna-dharma, or public acts of charity, rāja-dharma, or the duties of a king, mokṣa-dharma, or duties for salvation, strī-dharma, or duties for women, and ultimately bhāgavata-dharma, or pure devotional service to the Lord. Bhīṣma did not limit his discussion to bhāgavata-dharma, because Lord Kṛṣṇa gave Mahārāja Yudhiṣṭhira the devotional service of acting as a king, and to execute his service Yudhiṣṭhira Mahārāja required extensive knowledge of civic affairs. However, one who is not rendering such prescribed devotional service in society should not unnecessarily involve himself in the material world, even by practice of Vedic rituals. Nothing should distract him from the ultimate goal of satisfying Lord Kṛṣṇa.

The principle of not giving up prescribed vows may be further illustrated by the example of Mahārāja Ambarīṣa. In the Ninth Canto of Śrīmad-Bhāgavatam we find that although Mahārāja Ambarīṣa performed elaborate Vedic sacrifices, his goal was always the satisfaction of the Lord. The citizens in his kingdom did not desire to go to heaven, because they were always hearing about the glories of Vaikuṇṭha. Ambarīṣa Mahārāja, along with his queen, observed the vow of Ekādaśī and Dvādaśī for one year. Since Ambarīṣa Mahārāja is considered to be a great jewel among Vaiṣṇavas, and since his behavior was always exemplary, it is definitely concluded that such vows as fasting on Ekādaśī are imperative for Vaiṣṇavas. It is further stated in Vedic literature, “If due to negligence a Vaiṣṇava does not fast on Ekādaśī, then his worship of Lord Viṣṇu is useless, and he will go to hell.” The members of the International Society for Krishna Consciousness fast from grains and beans on Ekādaśī, and this vow should always be observed by all of its members.

If one falsely thinks that one may obtain the association of Lord Kṛṣṇa merely by great austerities, brilliant studies in Sanskrit literature, magnanimous acts of charity, etc., one’s Kṛṣṇa consciousness will be distorted and weakened. One should remember the example of Lord Caitanya, who practiced Kṛṣṇa consciousness by constantly hearing and chanting about Lord Kṛṣṇa. If by fasting, study, austerity or sacrifice one becomes more fit to participate in the saṅkīrtana movement of Lord Caitanya, then such activities are also pleasing to Lord Kṛṣṇa. But the Lord clearly explains here that such activities can never become central in the practice of bhakti-yoga. They must remain in an auxiliary relationship to the supreme process of sat-saṅga, or association with pure devotees who hear and chant the glories of the Lord. Śrīla Madhvācārya has quoted from Vedic literature that if one offends the Lord’s devotees and does not learn to associate with them, Lord Viṣṇu personally places barriers in the path of such a person so that he may not enter into the Lord’s company.