Caitanya-caritāmṛta 20.263
sṛṣṭi-hetu yei mūrti prapañce avatare sei īśvara-mūrti ‘avatāra’ nāma dhare
[srishti-hetu yei moorti prapanche avatare sei eeshvara-moorti ‘avataara’ naama dhare]
Blended reading (Sanskrit + English inline)
sṛṣṭi-hetu yei mūrti prapañce avatare sei īśvara-mūrti ‘avatāra’ nāma dhare
“The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.
My note
Source: vedabase.io