As we have already explained, there are different ceremonies to be observed, such as the birthday of Kṛṣṇa, the birthday of Lord Rāmacandra, the birthday of some prominent Vaiṣṇavas, the ceremony of Jhulana-yātrā with the Lord sitting on a swing, and Dola-yātrā (the Lord’s activities in the month of March). In all festivals the Lord is seated on a car, and the car moves through different streets of the city so that people may take advantage of visiting the Lord. In the Bhaviṣya Purāṇa it is said, “In such a ceremony, if even a caṇḍāla [dog-eater], simply out of curiosity, sees the Lord on the cart, he becomes counted as one of the associates of Viṣṇu.”